| January 1, 2023

Ninety-five percent of sales are successful due to emotional reasons. For this reason, neuromarketing strategies will be an excellent tool for connecting with customers.  

1. Provide a sensory experience 

Sight, smell, and sound are all senses that can be captivating. Apply color psychology to match the occasion. If the meeting is in an office, make sure there's a pleasant, calming scent so the customer feels at ease. Sound is also important. If you take the customer to a noisy location, like a shopping mall or a place near construction, it can be quite distracting. This will prevent them from paying attention to the customer. speech from the seller. You can choose to play a quiet sound so as not to interfere with communication. 

2. Benefits instead of price 

If the end user feels the price is not in line with their value, they will reject it. To mitigate this situation, one alternative is to indicate all the benefits and attributes of the service so that it can be more widely accepted. 

 3. Connecting between the brand and the user 

Brands become more human when they have characteristics like purpose and values, because people can identify with them. Associate the customer's values ​​or personality with the brand so they can connect. 

4. Generate emotions 

When trying to convince a consumer, you can appeal to different emotions, depending on your strategy, such as: 

Fear: Communicate the consequences of not having your service. 

Nostalgia: Talking about family or childhood. 

Joy: Sharing the peace of mind that a health plan brings you. 

5. Mirror neurons 

Mirror neurons are activated when you take an action, and also when someone takes an action in front of you. Display a confident and open posture to make the person listening to your proposals feel comfortable. 

 
6. Less is more 

George Miller was a psychologist who created Miller's Law, which tells us that people are able to remember between seven or fewer items. The rest of the items will go unnoticed. Therefore, focusing on plans that are ideal for this type of consumer is a great option. 

 
7. Share positive experiences from other customers 

There are users who are satisfied with the service, and their stories can help other consumers understand how a health plan will make their lives easier. 

8. Comparisons 

The brain enjoys comparisons; you can exemplify cases where there is and isn't service.  

Implementing these strategies will enable effective sales, connect with users, and provide a unique experience.